Press

Dermaself is an AI Beauty Agent that analyzes the skin from a simple selfie and generates fully personalized skincare routines by matching ingredients across any product catalog, online or offline. Instead of relying on generic recommendations or marketing claims, the technology focuses on ingredient compatibility, helping consumers understand what truly works for their skin and enabling brands to increase conversion, basket size, and retention. At the Beauty Leaders Summit, Dermaself will launch Ingredients Intelligence, its proprietary technology that builds personalized skincare routines based on product INCI ingredients, selecting the most compatible combinations for each user and making routine-based selling scalable across e-commerce and in-store environments.

This approach reflects a broader shift in the skincare industry, moving from single-product logic to compatibility-driven routines, where the key question is no longer “Is this product good?” but “Is this product right for me, and does it work with the others?” “We are extremely proud to have been selected for the Beauty Leaders Summit in Paris,” said Elena Setaro, CEO & Co-Founder of Dermaself. “Paris has always played a central role in shaping the beauty industry, and being part of this context is a great opportunity for us. It confirms that the direction we are building, combining AI and ingredient intelligence, is aligned with where the market is going.” Dermaself’s participation in the Summit reinforces its positioning as a new generation beauty-tech player, bridging dermatological expertise and artificial intelligence to transform how consumers discover, understand, and build their skincare routines.